Behind The Leaf helps minority women see small business ownership as a viable opportunity for economic advancement by offering educational products, workshops, and networking events so that they can access resources and connect with mentors who understand & empower.
When you meet other like minded people, creating and establishing new relationships appears to be more feasible. In the entrepreneurial world, it’s very important to find your #flourishtribe. Here are a few online communities you should be checking out right now!
DOWNLOAD A FREE SOCIAL MEDIA GUIDE
Can you believe over 400 million people use Insta stories daily?! Ultimately, it’s up to the you to utilize the feature and get the most of it. Maybe you’re not familiar with stories? Or not sure what strategies work best? Do not fret, we’ve rounded up (3) ways you can use IG stories for a significant boost!
As a brand/company evolves we truly discover who our ideal client is and sometimes it’s not who we embarked on the journey with. Especially as we approach a new year, it’s vital to reflect on all aspects of your business. You must learn to make choices that will benefit you and that’ll aid growth in the new year.
DOWNLOAD OUR FREE BRANDING GUIDE
Just because there was a step-by-step tutorial doesn't mean it's going to be easy. The more you practice that contour the more bomb your selfies are going to come out. Growing your brand is a lot like following a makeup tutorial. Practice makes perfect and will take you far.
As a brand you need to keep following up, engaging with your consumers and prospective clientele and it's never easy. Most deals don't happen over night but they will if you keep persevering.
DOWNLOAD OUR FREE SOCIAL MEDIA GUIDE
Developing a brand is hard and belonging to a community is even harder. Once you find your niche, never let it go the same way you wouldn't let a good bra go.
A good community is like a good bra: hard to find, supportive, comfortable, and always lifts you up. Once you're in the groove of your new community it's always important to stay true to your authentic self and to always engage. This is how your community knows you're active and here for the right reasons.
DOWNLOAD FREE SOCIAL MEDIA GUIDE
As a business, you have to associate yourself with your branding as well. You must be consistent with your niche and the content you produce. Similar to Halloween, you want to create an iconic or staple costume (branding) for yourself. Be careful when you choose what will represent your brand, this is the face of the business and it could either make or break your engaged community
There are times we don’t see the substantial amount of growth as we’d like with our craft or our business. However, every accomplishment and victory we have is worth celebrating. Baby steps that aid to your long-term vision are usually the most vital ones to take. We must remain focused and trust the process. Discouragement can easily creep up on us if we’re not constantly checking in with ourselves and the progress we’re actually making, even if it’s slow #flourishtribe.
If you want to stand out in today's saturated economy, it's best to rely on your core values and stick to them. I'm not saying that every statement a brand makes is the correct one or even the best one but I am saying it's time to branch out.
Have you ever seen a makeup tutorial and legit felt stunned when the artist created a jaw dropping eyeliner look in one full swoop? You keep rewinding the video back to see how precise they were able to get the liner done and maybe even used one hand to create the look. Well my friends just as Rome wasn’t built in a day, these makeup artists had to practice to make their liner poppin.
Dear Small Business,
If you don’t know what a contact management system is, allow us to introduce you to your new best friend.
Sincerely,
Flourish Media
Vanilla Ice was up to something when he wrote ‘Ice-Ice Baby’. In this classic song from the 90’s he spits out “All right, stop, collaborate and listen”. So simple, yet so many people fail to understand this concept. In today’s digital age brand awareness is everything. If you’re a brand with 5,000 followers on Instagram and collaborate with an influencer who has 50,000 followers, your brand is now reaching 55,000 followers. You now have unlocked access to a whole new audience set that you wouldn’t have before.
Last year, Amazon purchased Whole Foods for $13.7 billion. One of the perks of this new relationship is fresh food. “Through Whole Foods stores, Amazon has renewed efforts to deliver fresh food — a service that has been a struggle for it in the past. Unlike shampoo or paper towels, fresh food can spoil quickly. It is costly and complicated to deliver. It is expensive to store. Those challenges plagued its efforts with prior delivery service, Amazon Fresh. Whole Foods' stores provide a more cost-effective way to take care of fresh food, while also providing a launching pad to transport those groceries.” --CNBC Markets.
Have you ever experienced an epic fail and thought you couldn’t redeem yourself from it? You feel like the word FAILURE in BIG BOLD letters is written across your forehead and you can’t do anything to wipe it away. Epic fails happen on a daily basis but at least our epic fails aren’t broadcasted live for the world to see like celebrities. One of my favorite celebrity epic fails to date and this one is a major #tbt, happens to be Jessica Simpson and Chicken of the Sea. If you don’t know what I’m talking about here’s some background information.
synonyms:
Refusal, declining, turning down, dismissal, spurning
Do you remember asking your parents to stay at a party past curfew? Or asking a sibling to help you sneak back into the house? Do you remember how you felt after they both flat out told you NO? That pit in your stomach, that notion your world has ended...that is the feeling of rejection.
Adding a marketing lense, this video perfectly highlights the importance of connections and networks. Swedish twin beauties, Elizabeth and Victoria Lejonhjärta, were relatively unknown until they got the call to be in Drake’s album art visuals for Views. Due to their popularity on Social Media, the twins went from Sweden to Canada and have managed to continue to be muses to Drake.
If you’re still not convinced that using your personal connections will benefit you just think of yourself or your connection like a product or a brand. And remember, people are usually more inclined to buy something from a business they have a personal connection to ;)
Love them or hate them but the Kardashians have invaded our world and King Kylie, the youngest of the KarJenner klan, has reigned supreme. Sitting on top of her #lipkit throne, Kylie has amassed an impressive social media kult following of over 112M and an even more impressive bank account boasting at 900M. YES that’s 900 MILLION DOLLARS, not to be confused with 900 Million Doll Hairs.
If you’re still not convinced about Vlogging we definitely recommend looking into the beauty industry. These YouTubers have completely changed the landscape and have disrupted the industry in a massive way. Huge corporations are looking to influencers to work on collaborations and ultimately sell their makeup. They do so by creating makeup tutorials or “honest” testimonials about brands that make YOU the consumer react in a way that will either make or break the latest makeup trend.
Influencers like @aliciawpettit are using this brilliant angle in Miami to gain exposure and more!
Have you ever wondered how micro-influencers make bank speaking to small audiences?
More and more brands are ditching top tier influencers and choosing to work with micro-influencer with niche audiences. Why? You may ask...engagement, misleading practices and a new generation of social savvy creators.
Amazon - this $430 Billion dollar company launched, and they launched ugly.
Clearly, their website wasn't ready for this! And yet....here we are.
It's almost comical, right? You would think, this HUGE corporation, with thousands of employees, and revenues that most of us can only dream of - does not have everything perfect *GASP*
So, why or why - do we think we have to?
