Have you ever experienced an epic fail and thought you couldn’t redeem yourself from it? You feel like the word FAILURE in BIG BOLD letters is written across your forehead and you can’t do anything to wipe it away.  Epic fails happen on a daily basis but at least our epic fails aren’t broadcasted live for the world to see like celebrities. One of my favorite celebrity epic fails to date and this one is a major #tbt, happens to be Jessica Simpson and Chicken of the Sea. If you don’t know what I’m talking about here’s some background information.

synonyms:

1. Refusal, declining, turning down, dismissal, spurning

Do you remember asking your parents to stay at a party past curfew? Or asking a sibling to help you sneak back into the house? Do you remember how you felt after they both flat out told you NO? That pit in your stomach, that notion your world has ended...that is the feeling of rejection.

Adding a marketing lense, this video perfectly highlights the importance of connections and networks. Swedish twin beauties, Elizabeth and Victoria Lejonhjärta, were relatively unknown until they got the call to be in Drake’s album art visuals for Views. Due to their popularity on Social Media, the twins went from Sweden to Canada and have managed to continue to be muses to Drake.

If you’re still not convinced that using your personal connections will benefit you just think of yourself or your connection like a product or a brand. And remember, people are usually more inclined to buy something from a business they have a personal connection to ;)

Love them or hate them but the Kardashians have invaded our world and King Kylie, the youngest of the KarJenner klan, has reigned supreme. Sitting on top of her #lipkit throne, Kylie has amassed an impressive social media kult following of over 112M and an even more impressive bank account boasting at 900M. YES that’s 900 MILLION DOLLARS, not to be confused with 900 Million Doll Hairs.

If you’re still not convinced about Vlogging we definitely recommend looking into the beauty industry. These YouTubers have completely changed the landscape and have disrupted the industry in a massive way. Huge corporations are looking to influencers to work on collaborations and ultimately sell their makeup. They do so by creating makeup tutorials or “honest” testimonials about brands that make YOU the consumer react in a way that will either make or break the latest makeup trend.